Video Economy

Table of Contents

Introduction...............................................................................................5

1. Why Is Sharing Video Content So Popular? ....................................... 8

Types of Video Content ...................................................................................................... 8 

Why Use Video Content? ..................................................................................................10 

Market Demand ..................................................................................................................11 

Customer Satisfaction.......................................................................................................11

2. Social Media and Video Marketing ....................................................13

Effective Social Media Strategies .....................................................................................14 

Generating Interest On Social Media................................................................................15 

Growing Your Social Media Presence Through Video ....................................................16 

Using Video to Connect With Social Media Followers ....................................................17

3. Get Younger Customers By Using Snapchat....................................19

Why Snapchat Works ........................................................................................................19 

Why Businesses Need Snapchat......................................................................................20 

What Can You Share On Snapchat?.................................................................................21 

Using Snapchat for Research ...........................................................................................21

4. Why You Shouldn’t Ignore Instagram ...............................................23

Effective Instagram Videos ...............................................................................................24 

Connecting With Customers.............................................................................................24 

Linking Networks Together...............................................................................................25

5. Using Video for Describing and Reviewing Your Products.............27

Why You Should Consider Video Product Descriptions.................................................27 

Reaching Out to Customers Through Video Descriptions..............................................28 

Why Video Product Reviews Are So Effective.................................................................29 

Video Reviews: The Personal Touch................................................................................30 

Using Video Reviews to Connect With Your Customers ................................................31

6. Why Your Business Needs a YouTube Channel...............................32

Benefits of Using YouTube ...............................................................................................32 

Using YouTube to Improve SEO .......................................................................................33 

Using YouTube For Advertising .......................................................................................33 

Connecting With Your Target Audience on YouTube .....................................................34 

Innovative YouTube Video Ideas ......................................................................................34

7. Encouraging Video Sharing...............................................................36

Sharing Incentives .............................................................................................................36 

Standing Out ......................................................................................................................36

Engaging With Viewers .....................................................................................................37 

Conclusion .............................................................................................. 38